Privacy policy
Last updated: September 9, 2026
LunarFlex operates this online store and website, including all related information, content, features, tools, products and services, to deliver a curated shopping experience for you (the "Services"). LunarFlex is hosted on Shopify, which supports our delivery of the Services to you. This Privacy Policy outlines how we collect, use, and disclose your personal information when you visit, use, make purchases or other transactions via the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern all matters relating to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using any of the Services, you acknowledge that you have reviewed this Privacy Policy and understand how your information is collected, used and disclosed as set forth within this document.
Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies you, or can reasonably be linked to you or another individual. Personal information excludes data collected anonymously or data that has been de‑identified such that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences derived from this personal information. Collection depends on how you interact with the Services, your location, and is carried out only as permitted or required by applicable law:
- Contact details: your full name, residential address, billing address, shipping address, phone number, and email address.
- Financial information: credit card, debit card, and financial account numbers, payment card details, financial account data, transaction records, payment method, payment confirmation, and other payment-related information.
- Account information: your username, password, security question answers, preferences and account settings.
- Transaction information: items you view, add to cart, save to wishlist, purchase, return, exchange or cancel, together with your historical transaction records.
- Communications with us: information you provide when messaging our team, for instance when submitting a customer support inquiry.
- Device information: details about your device, browser, network connection, IP address, and other unique device identifiers.
- Usage information: data about your interactions with the Services, including how and when you browse and navigate our Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information to us;
- Automatically through the Services: including data captured from your device when you use our products or services, visit our website, and via cookies and similar tracking technologies;
- From our service providers: when we retain them to support our technology infrastructure, and where they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to deliver the Services, perform our contract with you, process payments, fulfill orders, save your preferences and track products you are interested in, send account-related notifications, process purchases, returns, exchanges and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, allow you to submit product reviews, and build a personalized shopping experience, such as recommending products related to your orders. This may also include using your personal information to further customize and improve our Services.
- Marketing and Advertising. We use your personal information for marketing and promotional activities. This includes sending marketing and promotional communications via email, SMS or postal mail, and displaying targeted online ads for our products on the Services or third-party websites. Ads may be based on items you have purchased, added to your cart, or other activity on our Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, maintain secure payment and shopping experiences, detect, investigate and address suspected fraudulent, illegal, unsafe or malicious activity, safeguard public safety, and protect our Services. If you register an account on our Services, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password or other access details with any third party.
- Communicating with You. We use your personal information to deliver customer support, respond to your inquiries, provide effective service, and maintain our ongoing business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable laws and respond to valid legal requests, including demands from law enforcement or government authorities. We may also use your information to investigate or participate in civil discovery, pending or active litigation, and other legal proceedings, as well as to enforce and investigate potential breaches of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
- To Shopify, vendors and other third‑party service providers that perform work on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping).
- To our business and marketing partners, for the delivery of marketing services and targeted advertising. For example, we use Shopify to enable personalized advertising from third‑party services based on your online activity across merchants and websites. Our marketing partners process your information under their own privacy notices. Depending on your state of residence, you may have the right to opt out of sharing your information for targeted ads and marketing derived from your online activity across external sites. You may exercise this opt‑out right here.
- When you instruct us, submit a request, or otherwise consent to our disclosure of certain personal information to third parties. Examples include product shipment arrangements, and your use of social media widgets or social login integrations.
- To our affiliates and entities within our corporate group.
- In connection with a business transaction, such as a merger or bankruptcy proceeding; to meet applicable legal obligations (including responding to subpoenas, search warrants and comparable legal requests); to enforce our Terms of Service and other policies; and to protect and defend the Services, our legal rights, and the rights of our users and other parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information related to your access and use of the Services in order to deliver and improve the Services for you. Information you submit through the Services may be transmitted to and shared with Shopify and third parties, which may be located in jurisdictions outside your country of residence, to support and improve the Services.
In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features. These features leverage data collected from your interactions with our store, together with data from other merchants and Shopify. To deliver these enhanced features, Shopify may process personal information associated with your activity on our store, alongside data from other merchants and Shopify. In such circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of this data for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights over your personal information via the Shopify Privacy Portal Link here.
Third Party Websites and Links
Our Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies, as well as their terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them. Information you provide on public or semi-public venues — including information you share on third-party social networking platforms — may also be viewable by other users of the Services and/or users of those third-party platforms, with no restriction on how we or others may use it. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on a number of factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. Once the information is no longer required for these purposes, we will delete or anonymize it in accordance with applicable law.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may apply only in certain circumstances; in certain cases, we may decline your request as permitted by law.
Right to Access / Know. You may have the right to request access to personal information we hold about you.
Right to Delete. You may have the right to request that we delete personal information we maintain about you.
Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, subject to certain exceptions and limitations.
Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "share" of your personal information, or to opt out of processing your personal information for purposes considered "targeted advertising," as defined in applicable privacy laws. You may exercise these opt-out rights here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Aside from the Global Privacy Control, we do not recognize other "Do Not Track" signals sent from your web browser or device.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those concerning your account or orders you have placed.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we will require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal a decision we have made regarding your request by contacting us, or to lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store, and process your personal information outside your country of residence.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent UK authority, unless the transfer is to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on our website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +1 (646) 755-0516, email us at support@lunarflex.com, or write to:
Lunarflex
16203 Arrow Hwy
Irwindale, CA 91706 United States