Cookie Policy

Last Updated: [June 27, 2025]

1. Introduction

Lunarflex ("we", "us", "our") operates the website [https://www.lunarflex.com/] (the "Site"), hosted on the Shopify platform. This Cookie Policy explains what cookies are, how we use them, the types of cookies we deploy on our Site (including those related to advertising and social media), your rights to control our use of cookies, and how you can manage cookie preferences. This Policy supplements our Privacy Policy and is governed by applicable United States privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), California Online Privacy Protection Act (CalOPPA), and other state and federal regulations (e.g., Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA)).

By accessing or using our Site, you consent to the use of cookies as described in this Policy. If you do not agree to our use of cookies in this way, you should adjust your browser settings accordingly or refrain from using the Site. This consent is voluntary and you may withdraw it at any time in accordance with Section 5 of this Policy.

2. What Are Cookies and Similar Technologies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, etc.) when you visit a website. We also use similar technologies including web beacons (pixel tags), local storage (HTML5), device identifiers, and tracking pixels, which function similarly to cookies and are covered by this Policy. These technologies may be "persistent" (remain on your device until expired or deleted) or "session" (deleted once you close your browser).

3. Types of Cookies We Use

We use the following categories of cookies and similar technologies on our Site, consistent with our Privacy Policy and applicable U.S. law:

• Necessary (Essential) Cookies: These cookies are required for the basic functioning of the Site and cannot be disabled in our systems. They enable core features such as secure login, cart management, payment processing, order fulfillment (including mattress and pillow orders), and fraud prevention. Without these cookies, the Site cannot operate as intended, and we cannot provide our Services to you. These cookies do not collect personal information for marketing or analytics purposes and are not used for advertising targeting.
• Functional Cookies: These cookies enhance the functionality and personalization of the Site (e.g., remembering your account preferences, shipping address, wishlist items, product reviews, and language settings). They are not essential but improve your shopping experience. We only use functional cookies to fulfill the purpose for which you provided your personal information or as otherwise permitted by law. These cookies are not shared with advertising platforms.
• Analytics Cookies: These cookies collect information about how visitors use the Site (e.g., which pages are visited most frequently, how users navigate the Site, session duration, bounce rate, and error messages). We use this data to analyze and improve the performance of the Site, optimize product recommendations (e.g., mattress suggestions based on your browsing history), and enhance overall user experience. We may use Shopify’s built-in analytics tools, Google Analytics 4 (GA4), and Hotjar for these purposes. Aggregated analytics data may be shared with advertising partners to optimize campaign performance, but this data is de-identified and cannot be linked to individual users.
• Marketing/Advertising Cookies & Tracking Technologies: These cookies and similar technologies (including tracking pixels, conversion tags, and device identifiers) are used to deliver targeted advertising and personalized marketing content across our Site and third-party platforms. They track your browsing activity on our Site and other sites to build a profile of your interests, measure ad performance, track conversions (e.g., mattress purchases resulting from an ad click), and retarget you with relevant ads. Under CCPA/CPRA, the sharing of this data with third-party advertising platforms constitutes a "sale" or "sharing" of personal information, and you have the right to opt out (see Section 5).
  • Ad Targeting: We use these technologies to show you Lunarflex mattress/pillow ads on third-party platforms based on your browsing behavior (e.g., viewing a mattress product page but not completing a purchase).
  • Ad Attribution: These technologies track which ads drive traffic to our Site and result in purchases, allowing us to measure the effectiveness of our advertising campaigns.
  • Custom Audiences: We use data from these technologies to create custom audiences on advertising platforms (e.g., users who visited our mattress collection page) for targeted ad delivery.
  • Lookalike Audiences: De-identified data from these technologies may be used to create lookalike audiences (users with similar characteristics to our existing customers) for prospecting campaigns, but this data is not linked to individual identities.

4. Third-Party Cookies & Advertising/Social Media Platforms

In addition to our own cookies, third-party advertising and social media platforms may place cookies and similar technologies on your device when you use our Site. These third parties use these technologies to collect data about your interactions with our ads and our Site, in accordance with their own privacy policies. We do not control these third-party technologies, and their use is governed by their respective privacy policies. The primary third-party platforms we work with include:

• Meta (Facebook/Instagram): We use Meta Pixel and Meta Conversions API to track conversions, optimize ads, and create custom/lookalike audiences for mattress and pillow advertising campaigns. Meta’s use of cookies and tracking technologies is governed by its Privacy Policy. You can opt out of Meta’s ad targeting via Meta Ad Preferences.
• Google (Google Ads/YouTube): We use Google Ads Conversion Tracking, Google Analytics 4, and Google Remarketing Tags to track ad performance, retarget users, and optimize search and display campaigns for our mattress products. Google’s use of cookies is governed by its Privacy Policy. You can opt out of Google’s personalized ads via Google Ad Settings.
• TikTok: We use TikTok Pixel and TikTok Events API to track conversions and deliver targeted ads for our sleep products on TikTok. TikTok’s use of cookies and tracking technologies is governed by its Privacy Policy. You can opt out of TikTok’s personalized ads via your TikTok account settings.
• Pinterest: We use Pinterest Tag to track conversions and deliver promoted pins for our mattresses and pillows. Pinterest’s use of cookies is governed by its Privacy Policy. You can opt out of Pinterest’s personalized ads via Pinterest Ad Preferences.
• Twitter/X: We use Twitter/X Pixel to track conversions and deliver targeted ads for our sleep products. Twitter/X’s use of cookies is governed by its Privacy Policy. You can opt out of Twitter/X’s personalized ads via your account settings.
• LinkedIn: We use LinkedIn Insight Tag to track conversions and deliver B2B-focused ads (e.g., for corporate bulk mattress orders). LinkedIn’s use of cookies is governed by its Privacy Policy. You can opt out of LinkedIn’s personalized ads via LinkedIn Ad Preferences.
• Shopify: Our e-commerce platform, which uses cookies to process orders, manage your account, and provide enhanced features (e.g., personalized product recommendations). Shopify also supports advertising features that share data with third-party platforms to optimize ad campaigns. Shopify’s use of cookies is governed by its Consumer Privacy Policy.
• Payment Processors (Stripe, PayPal): Use cookies to secure payment transactions, verify your identity, and prevent fraud. These cookies are not used for advertising purposes.
• BNPL Providers (Klarna, Affirm, Afterpay): Use cookies to assess eligibility for installment payments, process applications, and prevent fraud. These cookies are not shared with advertising platforms.

We encourage you to review the privacy policies and ad preference settings of these third-party platforms to understand their cookie and tracking practices and exercise your opt-out rights directly with them.

5. Your Rights and Options to Manage Cookies & Advertising Tracking

You have the right to control and manage cookies and advertising tracking on your device, subject to the limitations of necessary cookies (which are required for the Site to function). Below are the methods to exercise your rights, consistent with U.S. privacy laws (including CCPA/CPRA, VCDPA, and CPA):

5.1 Adjust Browser Settings

You can enable, disable, or delete cookies and similar technologies through your web browser settings. The process varies by browser:

• Google Chrome: Settings > Privacy and security > Site Settings > Cookies and site data
• Safari: Preferences > Privacy > Manage Website Data; To disable cross-site tracking: Preferences > Privacy > Prevent cross-site tracking
• Firefox: Settings > Privacy & Security > Cookies and Site Data; Enable "Enhanced Tracking Protection" to block advertising cookies
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data; Enable "Tracking prevention" (Basic/Strict)

Note: Disabling non-necessary cookies may affect the functionality of the Site (e.g., you may not be able to save your cart items, access your account, or use BNPL payment options). Disabling cookies will not prevent us from collecting personal information you provide directly (e.g., when creating an account or placing an order) or from receiving de-identified data from advertising platforms.

5.2 Opt Out of Marketing/Advertising Cookies & "Sale/Sharing" (CCPA/CPRA/VCDPA/CPA Rights)

Under U.S. state privacy laws, you have the right to opt out of the "sale" or "sharing" of your personal information (including data collected via marketing/advertising cookies) for targeted advertising. This right applies to residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Nevada (SB 220). You can exercise this right in the following ways:

• Global Privacy Control (GPC): Enable the GPC signal in your browser (https://globalprivacycontrol.org/). We automatically recognize this signal and honor your opt-out request for the device/browser used to access the Site (and your Shopify account, if linked). This opt-out applies to all our advertising partners.
• Opt Out via Our Privacy Portal: [Insert Link to Shopify Privacy Portal or Lunarflex Opt-Out Page] – This portal allows you to submit a permanent opt-out request for the "sale/sharing" of your personal information for advertising purposes.
• Contact Us Directly: Submit an opt-out request via email (support@lunarflex.com) or phone (+1 (646) 755-0516). We will process your request within 15 business days (or as required by applicable law) and confirm completion via email.
• Opt Out of Third-Party Advertising Directly:
  • Network Advertising Initiative (NAI): https://optout.networkadvertising.org/ – Opt out of targeted ads from NAI member platforms (including Google, Meta, and TikTok)
  • Digital Advertising Alliance (DAA) AdChoices: https://optout.aboutads.info/ – Opt out of targeted ads from DAA member platforms
  • Meta Ad Preferences: https://www.facebook.com/ads/preferences/ – Opt out of personalized ads on Facebook/Instagram
  • Google Ad Settings: https://myadcenter.google.com/ – Opt out of personalized ads on Google Search, YouTube, and Display Network
  • TikTok Ad Settings: https://www.tiktok.com/settings/privacy/ads – Opt out of personalized ads on TikTok

We do not recognize "Do Not Track (DNT)" signals other than GPC, as there is no uniform legal standard for DNT enforcement in the U.S. Opting out of targeted advertising will not stop you from seeing Lunarflex ads, but the ads will no longer be personalized based on your browsing behavior.

5.3 Opt Out of SMS/Email Marketing

If you opt out of marketing cookies, this does not automatically opt you out of SMS/email marketing. To opt out of promotional SMS messages, reply "STOP" to any Lunarflex text message. To opt out of promotional emails, use the "unsubscribe" link in our emails. We may still send non-promotional communications (e.g., order confirmations, account updates, warranty information for your mattress) as required to fulfill our contract with you.

6. Cookie & Tracking Technology Retention Period

The length of time cookies and similar technologies remain on your device depends on their type:

• Necessary Cookies: Retained for the duration of your browsing session (session cookies) or up to 12 months (persistent cookies) to remember your login status and cart items.
• Functional Cookies: Retained for up to 24 months to remember your preferences (e.g., shipping address, wishlist, language settings).
• Analytics Cookies: Retained for up to 18 months to track long-term Site performance (Google Analytics data is retained for 14 months by default, per our GA4 settings).
• Marketing/Advertising Cookies & Tracking Technologies:
  • Retargeting cookies: Retained for up to 90 days (industry standard for retargeting campaigns)
  • Conversion tracking pixels: Retained for up to 12 months to measure ad performance
  • Custom audience data: Retained for up to 180 days on advertising platforms (per platform policies)

You can delete these cookies at any time via your browser settings or opt-out tools, which will immediately stop further tracking for advertising purposes.

7. Data Sharing for Advertising Purposes

When we share data with advertising platforms for targeted advertising, we only share the following types of information (consistent with our Privacy Policy):

• Device identifiers (e.g., advertising ID, IP address)
• Browsing behavior on our Site (e.g., pages visited, products viewed, cart activity)
• Conversion data (e.g., purchase of a mattress, completion of a lead form)
• De-identified demographic data (e.g., location, device type)

We do not share sensitive personal information (e.g., full name, email address, payment details) with advertising platforms for targeting purposes, unless you have explicitly consented to such sharing.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie/tracking practices, new advertising platforms we partner with, legal requirements, or technological developments. We will post the revised Policy on the Site, update the "Last Updated" date at the top of this document, and provide notice as required by applicable law (e.g., a banner on the Site for material changes to advertising tracking practices). Your continued use of the Site after the revised Policy is posted constitutes your acceptance of the changes.

9. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy, our use of cookies/advertising tracking, or your opt-out rights, please contact us:

• Email: support@lunarflex.com
• Phone: +1 (646) 755-0516
• Mailing Address: Lunarflex, 16203 Arrow Hwy Irwindale, CA 91706 United States

For questions about Shopify’s cookie practices, please visit Shopify’s Privacy Policy at https://privacy.shopify.com/en. For questions about third-party advertising platforms’ cookie practices, please refer to their respective privacy policies linked in Section 4.